About Rakuten

In Japanese, Rakuten stands for ‘optimism.’
It means we believe in the future.

It’s an understanding that, with the right mind-set,we can make the future better by what we do today.

So we challenge ourselves to evolve, innovate and experiment,to create a better, happier future for everyone.

Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to more than 1.2 billion members across the world.

Our services

Worldwide services in 29 countries and regions

Rakuten services in Europe

Rakuten Germany
Rakuten Marketing
Rakuten Aquafadas
Rakuten Institue of Technology
Rakuten kobo
Rakuten France
Rakuten France
Rakuten TV
Rakuten Viber

Global Innovation Company:
Empowering people to realize their dreams. 

Hiroshi Mikitani, Chairman and CEO

Rakuten Facts & Figures:

Over1.2 billion
registered customers

Aktive in over
190 coutries

120 billion dollar
transaction volume

15.000 employees worldwide

Rakuten in Germany

The history of Rakuten in Germany began in 2011 with aquiring of the marketplace Tradoria located in Bamberg. Brand change followed in 2012 from Tradoria.de to Rakuten.de Shopping. In the meanwhile over  170 employees are working in Bamberg and Berlin and are supporting over 7.000 merchants.

Rakuten Germany in short

  • Founded: April 2007 (as  Tradoria)
  • Headquarter: Bamberg & Berlin
  • Part of Rakuten group since: July 2011
  • Brand Change: January 2012
  • Employees: 170 (as of 2018)
  • Merchants under contract: over 7.000
  • Products online: over 22 Millions

Our Management team in Germany

Guido Schulz
Guido Schulz
Chief Operating Officer

Frank Hümmer
Frank Hümmer
Chief Product Officer
Stefan Winter
Stefan Winter
Director Sales
Daniela  Gratz
Daniela Gratz
Head of Finance
Sven Steinacker
Sven Steinacker
Legal Counsel
Marc  Borgstedt
Marc Borgstedt
Head of HR
Robert Koch
Robert Koch
Head of Marketing
Markus Steege
Markus Steege
Head of Customer Service


Geisfelder Str. 16
DE-96050 Bamberg
Telefon: 0049 (0) 951 40839100
E-Mail: bamberg@rakuten.de


Schönhauser Allee 112
DE- 10439 Berlin
Telefon: 0049 (0) 951 40839100
E-Mail: berlin@rakuten.de

Rakuten Press releases (in german)

All press releases